I am a Sr. Account Director and have been in the Online Marketing Industry for over 5 years now. I am both SEO & SEM certified, SEM with Google(Sales & Account), SEO with my current company. I am also a Website designer & offer consulting.
This is one industry that is forever changing on almost a monthly basis, and it is hard to stay on top of your game month in and month out. You must always be doing research to stay ahead of the search engines algorithms, to see what they have gotten wise to and how to adapt and change your current method.
I am very confident in saying that I have almost perfected my current method of SEO. If you follow the 3 basic steps.
1. Relavant Website & Landing Pages
2. Relavant Meta Info
3. Back Linking
Below I explain each in Detail:
META Info
Meta Info(Source Code)
Title:
The HTML title tag isn't really a meta tag, but it's worth discussing in relation to them. Whatever text you place in the title tag (between the portions as shown in the example) will appear in the reverse bar of someone's browser when they view the web page.
But what about search engines! The title tag is crucial for them. The text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
In review, think about the key terms you'd like your page to be found for in crawler-based search engines, then incorporate those terms into your title tag in a short, descriptive fashion. That text will then be used as your title in crawler-based search engines, as well as the title in bookmarks and in browser reverse bars.
Description Tag:
The meta description tag allows you to influence the description of your page in the crawlers that support the tag. The text you want to be shown as your description goes between the quotation marks after the "content=" portion of the tag (generally, 200 to 250 characters may be indexed, though only a smaller portion of this amount may be displayed).
Not with every search engine. For example, Google ignores the meta description tag and instead will automatically generate its own description for this page. Others may support it partially.
In review, it is worthwhile to use the meta description tag for your pages, because it gives you some degree of control with various crawlers. An easy way to do this often is to take the first sentence or two of body copy from your web page and use that for the meta description content.
Key Word Tag:
The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. How does this help you? Well, for most major crawlers, it doesn't. That's because most crawlers now ignore the tag.
The meta keywords tag is sometimes useful as a way to reinforce the terms you think a page is important for ON THE FEW CRAWLERS THAT SUPPORT IT. For instance, if you had a page about stamp collecting -- AND you say the words stamp collecting at various places in your body copy -- then mentioning the words "stamp collecting" in the meta keywords tag MIGHT help boost your page a bit higher for those words.
Title:
The HTML title tag isn't really a meta tag, but it's worth discussing in relation to them. Whatever text you place in the title tag (between the portions as shown in the example) will appear in the reverse bar of someone's browser when they view the web page.
But what about search engines! The title tag is crucial for them. The text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
In review, think about the key terms you'd like your page to be found for in crawler-based search engines, then incorporate those terms into your title tag in a short, descriptive fashion. That text will then be used as your title in crawler-based search engines, as well as the title in bookmarks and in browser reverse bars.
Description Tag:
The meta description tag allows you to influence the description of your page in the crawlers that support the tag. The text you want to be shown as your description goes between the quotation marks after the "content=" portion of the tag (generally, 200 to 250 characters may be indexed, though only a smaller portion of this amount may be displayed).
Not with every search engine. For example, Google ignores the meta description tag and instead will automatically generate its own description for this page. Others may support it partially.
In review, it is worthwhile to use the meta description tag for your pages, because it gives you some degree of control with various crawlers. An easy way to do this often is to take the first sentence or two of body copy from your web page and use that for the meta description content.
Key Word Tag:
The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. How does this help you? Well, for most major crawlers, it doesn't. That's because most crawlers now ignore the tag.
The meta keywords tag is sometimes useful as a way to reinforce the terms you think a page is important for ON THE FEW CRAWLERS THAT SUPPORT IT. For instance, if you had a page about stamp collecting -- AND you say the words stamp collecting at various places in your body copy -- then mentioning the words "stamp collecting" in the meta keywords tag MIGHT help boost your page a bit higher for those words.
Back Linking
BackLinks:
Backlinks (or back-links) are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking.
Reciprocal Links:(You Do Not Want These)-You Only want 1 Way Links. The link to you, and you don't link back
A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other's web site. Generally this is done to provide readers with quick access to related sites, or to show a partnership between two sites.
Backlinks (or back-links) are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.
In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking.
Reciprocal Links:(You Do Not Want These)-You Only want 1 Way Links. The link to you, and you don't link back
A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other's web site. Generally this is done to provide readers with quick access to related sites, or to show a partnership between two sites.
Seach Engine Submissions
Here are the Search Engine Submissions. You want to do these first, so they can start crawling your site.
1. http://www.google.com/addurl/
2. http://search.yahoo.com/info/submit.html (must have Yahoo! Sign on)(only takes a min)
3. http://search.msn.com/docs/submit.aspx
4. http://www.submitawebsite.com/seo-tools/search-engine-submission.html
This link is good for Multiple different search engines.
1. http://www.google.com/addurl/
2. http://search.yahoo.com/info/submit.html (must have Yahoo! Sign on)(only takes a min)
3. http://search.msn.com/docs/submit.aspx
4. http://www.submitawebsite.com/seo-tools/search-engine-submission.html
This link is good for Multiple different search engines.
Paid High PR Directories
Below are some inexpensive paid directories(except for 1) Write very precise ad's for these and try not to use the same ad for all of them. Also pick the Category that fits your business the best.
http://www.betterseeker.com/ (6/10) ($19.95)
http://www.joeant.com/ (5/10) ($39.99)
http://www.add-site-link.com/ (5/10)($29.95)(up to 3 Deep In Links)
http://www.massivelinks.com (4/10) ($29.93/$34.95)(Up to 4 In Link)
http://www.xtremedirectory.com/ (4/10) ($16.50)(up to 6 Deep In Links)
http://www.yeandi.com/ (4/10)($25.00)
http://www.linkplug.com/ (3/10) ($5.00)
These are very powerfull links, but a little costly when your first starting out
http://dir.yahoo.com/ (8/10) $299 Per Year
http://www.business.com/ (7/10) 1 Time Fee $299
http://www.dirjournal.com/ (6/10) 1 Time fee $159.95 or $59.95 Per Year
http://botw.org/ (6/10) (1 Time Fee of $249 or $99 Per Year
Feel Free to Email me if you have any other cost effective High Quality Paid Links
http://www.betterseeker.com/ (6/10) ($19.95)
http://www.joeant.com/ (5/10) ($39.99)
http://www.add-site-link.com/ (5/10)($29.95)(up to 3 Deep In Links)
http://www.massivelinks.com (4/10) ($29.93/$34.95)(Up to 4 In Link)
http://www.xtremedirectory.com/ (4/10) ($16.50)(up to 6 Deep In Links)
http://www.yeandi.com/ (4/10)($25.00)
http://www.linkplug.com/ (3/10) ($5.00)
These are very powerfull links, but a little costly when your first starting out
http://dir.yahoo.com/ (8/10) $299 Per Year
http://www.business.com/ (7/10) 1 Time Fee $299
http://www.dirjournal.com/ (6/10) 1 Time fee $159.95 or $59.95 Per Year
http://botw.org/ (6/10) (1 Time Fee of $249 or $99 Per Year
Feel Free to Email me if you have any other cost effective High Quality Paid Links
Free High PR Directories
When you are adding your website to these links, do not do the same Ad each time, use different Titles, Descriptions, Keywords for each submission. Don't make them to long. Short & Sweet always works. Also pick the category that fits your business the best. Do not use reciprocal links, they are not effective anymore.
If you have a New Website or 1 that is less than 3 month's old you should follow the link building schedule below(you always want freash links coming in each month):
Month: 1-2
Business Directories:
http://www.hotfrog.com/ (7/10)
http://www.merchantcircle.com (8/10) Registrastion Needed
http://www.insiderpages.com/ (7/10) Same As Above
http://www.zillow.com/ (7/10) Same As Above
http://local.botw.org/ (6/10) Same As Above(No Link for Free)
http://www.yellowbot.com/ (6/10) Same As Above
http://www.brownbook.net/ (5/10)
http://www.mojopages.com/ (5/10) Same As Above
http://www.openlist.com/ (5/10) Same as above
http://www.yelp.com (5/10) Same As Above
http://www.myhuckleberry.com (4/10) Same as Above(No Link for Free)
SuperPages Free Business Listings Same As Above
http://www.showmelocal.com/ (2/10)
http://www.fairfaxbusinesslist.com/ (0/10) Same As Above
Yahoo! Local
Link: Directories:
Month: 2
http://www.webinkstudios.com/link-directory (0/10)
http://directory.f7w.net/submit.html (0/10)
http://www.directory.conua.com/ (0/10)
http://www.seofriendly.com.ar/submit.php (0/10)
http://www.linkdirectory.com.ar/submit.php (0/10)
http://www.w4directory.com/ (0/10)
http://ostwestfreizeit.org/ (0/10)
http://www.boomdirectory.com/ (1/10)
http://www.linkcub.com/ (2/10)
http://www.linknom.com/ (2/10)
http://www.my-business-directory.com/ (2/10)
http://www.addsitelink.com (2/10)
http://www.o9i.net/ (2/10)
http://www.deeplinker.net/ (2/10)
http://indexking.net/ (2/10)
http://urlguider.net/ (2/10)
Month: 4-5
http://www.onewaylinksite.com (2/10)
http://www.directorybin.com/ (2/10)
http://www.thelivinglink.net/ (2/10)
http://www.alistsites.com/ (2/10)
http://www.777media.com/ (2/10)
http://www.fatinfo.com (2/10)
http://www.kavaint.com (2/10)
http://dmozonline.com (3/10)
http://link1directory.com/ (3/10)
http://cpsg.org/ (3/10)
http://www.webnetclick.com/ (3/10)
http://www.best-net-sites.com/ (3/10)
http://www.counterdeal.com/ (3/10)
www.busybits.com (3/10)
http://www.directoryvault.com (3/10)
http://www.all-linkdirectory.com/ (3/10)
http://www.uudir.com/ (3/10)
http://www.webworldindex.com/ (3/10)
http://www.somuch.com/ (3/10)
http://www.a2zmoz.com/ (3/10)
http://www.mygreencorner.com/ (3/10)
http://www.harjuppal.com/ (3/10)
http://www.businessseek.biz/ (3/10)
http://www.exactseek.com/ (3/10) Requires Registration
http://www.search4i.com/ (3/10)
http://url-market.com/ (3/10)
http://www.gainweb.org/ (3/10)
http://www.e-mediate.org (3/10)
http://www.web-domain-directory.com/ (3/10)
http://www.webmxp.com/ (3/10)
http://www.webdiro.com (3/10)
http://www.mydirectorylive.com (3/10)
Month: 6-7
http://linkaddurl.com (4/10)
http://www.wikidweb.com/ (4/10)
http://directory.seo-supreme.com/ (4/10)
http://www.joopita.com/ (4/10)
http://www.gmdir.com/ (4/10)
http://www.illumirate.com/ (4/10)
http://www.info-listings.com/ (4/10)
http://directory.seoexecutive.com/ (4/10)
http://www.intelseek.com/ (4/10)
http://www.pegasusdirectory.com/ (4/10)
http://www.pmdip.org/ (4/10)
http://www.zydamax.com/ (4/10)
http://www.web4url.com (4/10)
http://www.cyberwebsearch.com (4/10) Requires Registration
http://www.onemission.com/ (4/10) Requires Registration
http://www.eliteweb.cc/ (5/10)
http://searchsight.com/ (5/10)
http://www.ribcast.com/ (5/10)
http://www.mavicanet.com/ (5/10)
http://www.prolinkdirectory.com (5/10)
http://www.arakne-links.com/ (5/10)
http://www.internet-web-directory.com (5/10) Quick Register
http://www.clickey.com (5/10) Requires Registration
http://www.hitwebdirectory.com/ (6/10)
http://www.freeprwebdirectory.com (6/10)
http://www.boingboing.net/ (8/10)
Month: 8
This is the hardest Directory to get listed on, and it takes about 6 month's, if they accept you.
http://www.dmoz.org/ (8/10) Read the directions VERY carefully
Feel Free to Email me if you have any other High Page Rank Links you think I should add.
If you have a New Website or 1 that is less than 3 month's old you should follow the link building schedule below(you always want freash links coming in each month):
Month: 1-2
Business Directories:
http://www.hotfrog.com/ (7/10)
http://www.merchantcircle.com (8/10) Registrastion Needed
http://www.insiderpages.com/ (7/10) Same As Above
http://www.zillow.com/ (7/10) Same As Above
http://local.botw.org/ (6/10) Same As Above(No Link for Free)
http://www.yellowbot.com/ (6/10) Same As Above
http://www.brownbook.net/ (5/10)
http://www.mojopages.com/ (5/10) Same As Above
http://www.openlist.com/ (5/10) Same as above
http://www.yelp.com (5/10) Same As Above
http://www.myhuckleberry.com (4/10) Same as Above(No Link for Free)
SuperPages Free Business Listings Same As Above
http://www.showmelocal.com/ (2/10)
http://www.fairfaxbusinesslist.com/ (0/10) Same As Above
Yahoo! Local
Link: Directories:
Month: 2
http://www.webinkstudios.com/link-directory (0/10)
http://directory.f7w.net/submit.html (0/10)
http://www.directory.conua.com/ (0/10)
http://www.seofriendly.com.ar/submit.php (0/10)
http://www.linkdirectory.com.ar/submit.php (0/10)
http://www.w4directory.com/ (0/10)
http://ostwestfreizeit.org/ (0/10)
http://www.boomdirectory.com/ (1/10)
http://www.linkcub.com/ (2/10)
http://www.linknom.com/ (2/10)
http://www.my-business-directory.com/ (2/10)
http://www.addsitelink.com (2/10)
http://www.o9i.net/ (2/10)
http://www.deeplinker.net/ (2/10)
http://indexking.net/ (2/10)
http://urlguider.net/ (2/10)
Month: 4-5
http://www.onewaylinksite.com (2/10)
http://www.directorybin.com/ (2/10)
http://www.thelivinglink.net/ (2/10)
http://www.alistsites.com/ (2/10)
http://www.777media.com/ (2/10)
http://www.fatinfo.com (2/10)
http://www.kavaint.com (2/10)
http://dmozonline.com (3/10)
http://link1directory.com/ (3/10)
http://cpsg.org/ (3/10)
http://www.webnetclick.com/ (3/10)
http://www.best-net-sites.com/ (3/10)
http://www.counterdeal.com/ (3/10)
www.busybits.com (3/10)
http://www.directoryvault.com (3/10)
http://www.all-linkdirectory.com/ (3/10)
http://www.uudir.com/ (3/10)
http://www.webworldindex.com/ (3/10)
http://www.somuch.com/ (3/10)
http://www.a2zmoz.com/ (3/10)
http://www.mygreencorner.com/ (3/10)
http://www.harjuppal.com/ (3/10)
http://www.businessseek.biz/ (3/10)
http://www.exactseek.com/ (3/10) Requires Registration
http://www.search4i.com/ (3/10)
http://url-market.com/ (3/10)
http://www.gainweb.org/ (3/10)
http://www.e-mediate.org (3/10)
http://www.web-domain-directory.com/ (3/10)
http://www.webmxp.com/ (3/10)
http://www.webdiro.com (3/10)
http://www.mydirectorylive.com (3/10)
Month: 6-7
http://linkaddurl.com (4/10)
http://www.wikidweb.com/ (4/10)
http://directory.seo-supreme.com/ (4/10)
http://www.joopita.com/ (4/10)
http://www.gmdir.com/ (4/10)
http://www.illumirate.com/ (4/10)
http://www.info-listings.com/ (4/10)
http://directory.seoexecutive.com/ (4/10)
http://www.intelseek.com/ (4/10)
http://www.pegasusdirectory.com/ (4/10)
http://www.pmdip.org/ (4/10)
http://www.zydamax.com/ (4/10)
http://www.web4url.com (4/10)
http://www.cyberwebsearch.com (4/10) Requires Registration
http://www.onemission.com/ (4/10) Requires Registration
http://www.eliteweb.cc/ (5/10)
http://searchsight.com/ (5/10)
http://www.ribcast.com/ (5/10)
http://www.mavicanet.com/ (5/10)
http://www.prolinkdirectory.com (5/10)
http://www.arakne-links.com/ (5/10)
http://www.internet-web-directory.com (5/10) Quick Register
http://www.clickey.com (5/10) Requires Registration
http://www.hitwebdirectory.com/ (6/10)
http://www.freeprwebdirectory.com (6/10)
http://www.boingboing.net/ (8/10)
Month: 8
This is the hardest Directory to get listed on, and it takes about 6 month's, if they accept you.
http://www.dmoz.org/ (8/10) Read the directions VERY carefully
Feel Free to Email me if you have any other High Page Rank Links you think I should add.
Defination of SEO
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
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